Proven Strategies for Effective Personalisation
Personalisation has become an indispensable part of effective marketing strategies. With constant exposure to information and advertisements, consumers increasingly expect personalised experiences that align with their specific needs and preferences. Companies that excel at delivering tailored content, offers, and messaging gain a distinct advantage in competitive markets. Whether in B2B or B2C, a personalised approach…
Dominik StępieńBlack Friday Strategies with Google Ads
Black Friday stands as one of the most pivotal times of the year for marketing and business. Proper preparation and strategic use of this opportunity can significantly boost your company’s profits. In this article, we offer practical insights to help you fine-tune your Google Ads campaigns and, ultimately, maximise your return on investment (ROI). Where…
Tomasz PińczewskiMastering Data Management with Server-Side GTM in a Cookie-less Era
Upcoming changes in privacy laws and browser technology are presenting marketers and analysts with new challenges. The phasing out of third-party cookies, browser restrictions such as those imposed by Safari and Firefox, and the increasing prevalence of ad-blocker tools are making traditional user tracking and effective ad targeting more difficult. Google is also considering phasing…
Piotr SkowrońskiPerformance Optimisation in Angular Applications
Angular is a popular framework for building dynamic web applications, known for creating powerful and interactive user experiences. However, as projects grow, performance issues can arise, making optimisation essential to maintain smooth functionality and guarantee the finest user experience. What are the best practices to improve the performance of Angular applications? Lazy loading of modules…
Marcin PuchalskiExploring Microservices — Their Functionality, Benefits and Business Impact
With the rapid advancement of digital technologies, selecting the optimal application solution can prove to be a considerable challenge. Choices abound — Python, PHP, .NET, Java, Go, Ruby, Rust, Node.js — but how do you make the right decision? Which technology best supports a modern, AI-driven application while ensuring optimal cost, maintainability, and security? This…
Adam ZdanowiczHow a Design System Can Save Time and Reduce Costs for Your Business
Design systems have been gaining popularity, becoming essential tools for creating digital products in many organisations. Understanding their value and functionality can yield numerous benefits, including time savings and cost reduction. In this article, we will explore what design systems are, how they are created, and the advantages they offer. What is a design system?…
Tomasz MichniewiczPiwik PRO vs Google Analytics 4: Analytics in the Post-Cookie Era
Whether you are managing a small blog or a large online shop, understanding how users are interacting with your site is a key element of success. With web analytics, you can accurately collect, analyse and interpret website traffic data, allowing you to make better business decisions and guide your site’s growth more effectively. However, choosing…
How to Effectively Manage Content in Multiple Languages?
At first glance, running a website in multiple languages may seem like a daunting task, especially without knowing the languages in which the content is to be published. However, there are tools that can significantly simplify the management of multilingual content, making the process more automated and efficient. What are the best practices that make…
Paulina ButkiewiczThe Power of Employer Branding in the Organisation
Employer branding, the process of shaping a company’s image as an attractive place to work, plays a significant role in today’s competitive labour market and is a key employee management strategy for any modern organisation. It encompasses the set of values, beliefs and experiences that an organisation offers to its employees and potential candidates, defining…
Martyna BartoszukRisk Management in an IT Project
As Project Managers on an IT project, we are the gatekeepers of the scope, budget, and schedule. From the project’s beginning to its end, our responsibility is to nip potential issues in the bud. After all, an ounce of protection is worth a pound of cure. We do not delude ourselves into thinking that no…
Paulina MazurBusiness Value of a UX Audit
UX audit is an essential tool used for analysing and evaluating the digital products utility. Not only does it allow understanding of user behaviour, but it also enables the identification of problems and barriers that users may encounter while interacting with a product. Examples of such interactions include, among others, the shopping process in e-commerce,…
Mateusz KulikIT Systems Integrations — Can they Sink your Project? A Business Perspective
IT systems integrations are part of daily job routine for technical departments but for business representatives, it is usually a completely new experience (and even uncertain ground). The cooperation between these two teams is challenging — on the one hand, the business department is often unable to articulate its needs precisely, which results in bewilderment,…
Mariusz BednarkoHow does Using React.js Reduce Project Costs?
More and more companies are recognising that implementation of high-quality IT solutions entails more than just financial input — they require time and human resources, too. The need to optimise costs is completely natural, which we are well aware of at Infinity Group. Selecting the right technology supported by an understanding of business needs is…
Tomek KomorowskiDive into the World of JavaScript and React: Workshop Summary
Last Friday, together with Bialystok University of Technology and the Career Development and Alumni Relations Office, we organised a workshop for students titled “Reaguj na jawie, czyli podstawy programowania w JavaScript i wprowadzenie do biblioteki React”. To provide the best possible learning environment and maximise knowledge transfer, we limited the workshop to 10 participants. The event…
Maria Kondzior(Front)Women in Power
Usually, the first thing that comes to mind at the sound of the word ‘programming’ is an image of a man sitting in front of a computer. However, contrary to the stereotype, IT is an industry where many skilled women — experts in their fields, who have both talent and passion for their job —found…
The Impact of Intranet Solutions on Organisational Communication
Internal communication is one of the key determinants of effective employee interaction inside an organisation. The more effective it is, the more beneficial teamwork will be — both within departments and between them. It is of great importance for companies with extensive structures and geographically dispersed branches or teams as well as for smaller organisations,…
Tomasz WawrzeniukOnline Marketing in a Need of Consent: Google Consent Mode 2.0
When we wrote about best practices for CMP implementation in June 2023, Consent Mode was only an option. More than one legal department rejected it due to the multiplying ambiguities regarding the operation of the mode. It is now 2024 and Consent Mode has been updated to version 2.0– what does this mean in practice…
How to Find or Recreate UA Reports in GA4: Behaviour and Conversion Sections
It has been some time since the implementation of GA4. Still, quite a large group of web analytics ‘enthusiasts’ simply cannot get used to the interface of this new tool. You probably are one of them –otherwise you would not be here. Maybe you even did some research and read our previous articles on this…
How to Find or Recreate UA Reports in GA4: Acquisition Section
If you’re reading this, chances are you’re navigating the Google Analytics 4 interface and seeking ways to recreate the reports you’re accustomed to from GA3. In the preceding article of this series, you discovered the answer to the question of whether this is even achievable. You found out that despite the introduction of numerous unfamiliar…
Kentico vs WordPress: Which Platform Is Better for my Business?
The dilemma In today’s digital landscape, the choice of a content management system can be a make-or-break decision for your business. With over 40% of websites powered by WordPress[i] (according to a survey held in 2023 by W3Techs), it is clear that this platform has captured the attention of entrepreneurs and marketers alike. But the…
Konrad Matuk