How an IT Company Builds a Women-Friendly Workplace
On March 8, the world celebrates International Women’s Day—a day rooted in early 20th-century movements advocating for women’s rights. While initially focused on securing voting rights and improving working conditions, it has since evolved into a time for reflection on the challenges women still face daily, particularly in the labour market. Across industries, organisations continue…
Martyna Bartoszuk
The Power of Employer Branding in the Organisation
Employer branding, the process of shaping a company’s image as an attractive place to work, plays a significant role in today’s competitive labour market and is a key employee management strategy for any modern organisation. It encompasses the set of values, beliefs and experiences that an organisation offers to its employees and potential candidates, defining…