Proven Strategies for Effective Personalisation
Personalisation has become an indispensable part of effective marketing strategies. With constant exposure to information and advertisements, consumers increasingly expect personalised experiences that align with their specific needs and preferences. Companies that excel at delivering tailored content, offers, and messaging gain a distinct advantage in competitive markets. Whether in B2B or B2C, a personalised approach…
Dominik Stępień
Online Marketing in a Need of Consent: Google Consent Mode 2.0
When we wrote about best practices for CMP implementation in June 2023, Consent Mode was only an option. More than one legal department rejected it due to the multiplying ambiguities regarding the operation of the mode. It is now 2024 and Consent Mode has been updated to version 2.0– what does this mean in practice…
Piotr Skowroński
How to Choose the Best Digital Agency?
When you hear the phrase ‘digital agency,’ what is the first thing that comes to mind? Digital marketing? SEO? Web design? These associations and the terms that accompany them are indeed accurate. As a general rule, digital agencies provide services focused on enhancing a business’s online presence – in other words, boosting the visibility and…
Gabriela Sokólska
Becoming a Kentico Certified Developer or Marketer
The rapid pace of technological development and social changes make digital transformation a necessity. But how to select the right partner and distinguish mediocre digital agencies from top-notch, highly experienced experts? Authors of Kentico – a critically acclaimed digital experience platform – came up with the idea of managing such dilemmas. Their idea of separating…
Konrad Matuk
CMP Step by Step: From Tool Selection to Implementation
In our previous article, we provided an overview of the Consent Management Platform (CMP), highlighting the offered business benefits. However, it is necessary to realise that implementing a CMP requires careful consideration since it goes beyond understanding the relevant data protection regulations. Companies opting for a CMP implementation should consider several crucial factors, which we…
Consent Management Platform: The Key to Effective Cookie Consent Management
Can you imagine a world without cookies? Even if you cannot, the “cookieless” reality is becoming inevitable. Marketers often consider this prospect their biggest nightmare, as cookies provide vital information and data (such as user behaviour insights) that support crucial business decision-making. However, with the introduction of more strict regulations and changes to cookie usage by browsers, the…
5 Keys to Achieving Successful Digital Marketing with Kentico
Kentico is well developed .NET digital experience platform offering a wide range of functionalities. It combines features typical for content management systems, marketing platforms, and e-commerce suites. Instead of investing in three separate products you can easily get all the necessary functionalities within one product. With Kentico, you don’t have to go through the pitfalls…
Discover the Power of Xperience by Kentico
As businesses strive to grow and achieve their strategic goals, the value of digital transformation is becoming increasingly clear. It’s now more important than ever to provide customers with an excellent digital experience, which is why comprehensive and integrated DXP platforms are in such high demand. That’s where Xperience by Kentico (XbK) comes in –…
Bogusław Łojewski
The Ultimate Guide to a Strong Strategy: Key Insights Summarized
Having a strong strategy is a crucial aspect of success in the business world, often overlooked by many. A strategy serves as a guide for decision-making and helps track progress towards specific goals aligned with the organization’s overall vision. While some may view the strategy development process as unnecessary in a constantly changing business environment,…
Google Analytics 4: Welcome to the Future of Web Analytics
The Universal Analytics (Google Analytics 3) era is coming to an end, and the clock ticking it down can’t be stopped. This is all due to the latest version of the tool for tracking and measuring user activity on a website – the next chapter of web analytics in the Google ecosystem is called Google…
SEO and PPC – Partners or Competitors?
Generating traffic to a website is a challenge that all online entrepreneurs face today. The pandemic has significantly changed the game rules, so people have realised that a business does not exist if it is invisible online. At the same time, doing business online has become quite simple, so what seems more important than the…
Research Methods in UX Design
Digital products have been ingrained in our world for good. They accompany us both in our everyday life and at work. Technologies are with us when we ride a bike, go shopping, travel, or handle official matters. We can even stop carrying analog cash in favor of e-wallets on our phones, where, in addition to…
Jessika Tomczyk
Designing E-commerce – What to Keep in Mind?
Security and Consumer Trust Establishing a trustworthy rapport with consumers is essential when designing an e-commerce store. Customers need to feel confident that their personal information will be protected and that they will receive the products they ordered in a timely manner. A well-designed e-commerce site will include several features to build trust and ensure…
IG
Ways in which Digital Experience Platforms Work with AI
As discussed in our previous article, “How Digital Experience Platforms Work with AI,” Artificial Intelligence has become an integral part of the DXP package, particularly for medium to large companies. The expansion of the structure and functionalities of DXPs have seen human processes simply outpaced by the exponential increase in dependencies from all areas of…
The Evolution of the Digital Experience Platform
Digital experience platforms have evolved continuously throughout the duration of their use. In the early days of the internet, digital experience platforms were used to create static web pages. However, as technology progressed, so did the platform and its versatility. Today’s digital experience platform creates interactive and dynamic web pages and even mobile apps or…
Moosend – New AI-driven Marketing Automation Tool from Sitecore
Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore? Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation…
Three Proposals for Digital Platforms (DXP) for Business
Digital experience platform or DXP is an emerging software innovation that helps companies embrace digital transformation in the hopes of providing better customer experiences. While there are a variety of vendors for this product, they all share the same goals: digitizing business operations, delivering connected customer experiences, and gathering actionable data about customers. With such…
Digital Experience Platform: The Future of Customer Engagement
Digital experience platform or DXP is an emerging software innovation that helps companies embrace digital transformation with the ultimate goal of providing better customer experiences. While there are a variety of vendors for this product, they all share the same goals: digitizing business operations, delivering connected customer experiences, and gathering actionable data about customers, among…
IG
10 of the most Important Tips in Upgrading your Corporate Sitecore System
Upgrading is a lengthy and complicated process. It needs to be well thought out, planned, and appropriately scheduled to ensure success. However, benefits from the upgrade are great: achieving optimal performance, increasing and improving security, new features for Marketing and IT, and reducing technical debt in the current solution. If you are preparing for your…
Multikino Mobile App and the New Platform for Domino’s Pizza in the E-commerce Berlin Expo Competition
Recently, we have completed several spectacular projects in the eCommerce. We decided to submit two of them to the E-Commerce Berlin Expo 2022 competition The first is the Multikino Mobile App in the IT for eCommerce category. The second – a new platform for Domino’s Pizza in the New Development in eCommerce. The E-Commerce Berlin Expo…
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