The Evolution of the Digital Experience Platform
Digital experience platforms have evolved continuously throughout the duration of their use. In the early days of the internet, digital experience platforms were used to create static web pages. However, as technology progressed, so did the platform and its versatility. Today’s digital experience platform creates interactive and dynamic web pages and even mobile apps or…
IGMoosend – New AI-driven Marketing Automation Tool from Sitecore
Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore? Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation…
Konrad MatukDigital Experience Platform: The Future of Customer Engagement
Digital experience platform or DXP is an emerging software innovation that helps companies embrace digital transformation with the ultimate goal of providing better customer experiences. While there are a variety of vendors for this product, they all share the same goals: digitizing business operations, delivering connected customer experiences, and gathering actionable data about customers, among…
IGMultikino Mobile App and the New Platform for Domino’s Pizza in the E-commerce Berlin Expo Competition
Recently, we have completed several spectacular projects in the eCommerce. We decided to submit two of them to the E-Commerce Berlin Expo 2022 competition The first is the Multikino Mobile App in the IT for eCommerce category. The second – a new platform for Domino’s Pizza in the New Development in eCommerce. The E-Commerce Berlin Expo…
Digital Marketing Tools — Top 4 Tips for Successful Implementation
Marketing tools offered as standalone services, as well as marketing tools built into digital experience and CMS systems, present a wide variety of features. What is more, when you look at webpages, prospects and whitepapers of such platforms you may get the impression that marketing platforms are ready to use complete systems that will facilitate…