Ways in which Digital Experience Platforms Work with AI
As discussed in our previous article, “How Digital Experience Platforms Work with AI,” Artificial Intelligence has become an integral part of the DXP package, particularly for medium to large companies. The expansion of the structure and functionalities of DXPs have seen human processes simply outpaced by the exponential increase in dependencies from all areas of…
IGMoosend – New AI-driven Marketing Automation Tool from Sitecore
Greek start-up Moosend was acquired by Sitecore in 2021. What are the main features offered by Moosend platform and why was it purchased by Sitecore? Sitecore Experience Platform supports email campaigns with Email Experience Manager module. Sitecore 8 introduced Engagement Plans, a feature which was totally redeveloped and extended in Sitecore 9 into Marketing Automation…
Konrad MatukDigital Marketing Tools — Top 4 Tips for Successful Implementation
Marketing tools offered as standalone services, as well as marketing tools built into digital experience and CMS systems, present a wide variety of features. What is more, when you look at webpages, prospects and whitepapers of such platforms you may get the impression that marketing platforms are ready to use complete systems that will facilitate…