Modern e-commerce as a source of competitive advantage

One of the largest distributors of bathroom fittings in Poland decided to expand its distribution and launched an online sales channel. The goal was to provide a new added value, that was impossible to achieve in the traditional sales channel, and at the same time, present the solutions supporting a competitive advantage in a way other than the price competition.

The Synage (Domni) team needed:

• To create an attractive information and product platform that would encourage the users with modern design and inspiring projects
• Maximum automation of service-related processes
• DevOps approach that allows direct transfer of knowledge between business partners (Infinity Group and Synage) and joint involvement in the process of product creation and its development

We have created together a team working on creating and then developing the system (DevOps)

• SCRUM - as a model of cooperation
• Shared working environment
• Simplified project communication
• Direct and continuous involvement of members of both teams

The result of our cooperation is a modern eCommerce platform, which:

• Offers valuable content in an attractive form
• Reaches users for whom price is not a purchasing factor
• Affects a higher margin
• Facilitates the management of pricing policy, discounts, promotions, payments, complaints

Thanks to the integration of internal systems, the order handling process has been automated to the maximum and uses the already existing processes in traditional sales channels.